Quebec Street

Branding  +   Packaging  +   Photography

Quebec Street in downtown Guelph is a microcosm of the Royal City – a one-block strip where you can ‘get it all’ – and ‘have it all’ too. Lunch with friends. Reading in a café. A new tattoo. Shopping for boutique kids clothes and toys. A haircut. A mani pedi. And so much more. TOQUE Ltd worked with the businesses of Quebec Street, City of Guelph Tourism, Regional Tourism Organization 4 (RTO4), and the Downtown Guelph Business Association (DGBA) to develop a brand for this unique street as a micro-tourism destination. The core of this brand: a distinctive and stylized logo that visually represents the diverse experiences and playful, engaging ethos that are Quebec Street. It’s Guelph. Distilled.

  • Quebec Street (a micro tourism destination)
  • Various clients within a business area
  • Branding, Facilitation
  • 2017-2018
Part of the challenge of this project was knowing we were working with a handful of stakeholders and negotiating each of their needs.

- Cai Sepulis / Creative Director

Stakeholders in this projects included various shop and service owners along Quebec Streets, as well as City of Guelph Tourism (Visit Guelph), The Downtown Guelph BIA and RTO4 (Regional Tourism)