Quebec Street in downtown Guelph is a microcosm of the Royal City – a one-block strip where you can ‘get it all’ – and ‘have it all’ too. Lunch with friends. Reading in a café. A new tattoo. Shopping for boutique kids clothes and toys. A haircut. A mani pedi. And so much more. TOQUE Ltd worked with the businesses of Quebec Street, City of Guelph Tourism, Regional Tourism Organization 4 (RTO4), and the Downtown Guelph Business Association (DGBA) to develop a brand for this unique street as a micro-tourism destination. The core of this brand: a distinctive and stylized logo that visually represents the diverse experiences and playful, engaging ethos that are Quebec Street. It’s Guelph. Distilled.